HI, MY NAME IS STEPHEN CUSTER
I started Dry Humor Marketing because I believe marketing is seriously fun. I take strategy and data seriously so my clients aren’t just throwing things against the wall to see what sticks. I also help my clients craft authentic stories that inspire people to act.
But most of all, I make marketing fun by injecting a little levity, because we all need a good laugh every day.
My company is called Dry Humor Marketing because I’ve been told I have a dry sense of humor. I take that to mean that I think I’m smarter than the next guy and also my jokes aren’t funny. Either way, I know that the best marketing messages stick because they move people emotionally and/or they brighten someone’s day with some humor. I help my clients find the right style of humor that gets their message remembered by their customers.
My company is called Dry Humor Marketing because I’ve been told I have a dry sense of humor. I take that to mean that I think I’m smarter than the next guy and also my jokes aren’t funny. Either way, I know that the best marketing messages stick because they move people emotionally and/or they brighten someone’s day with some humor. I help my clients find the right style of humor that gets their message remembered by their customers.
Humor is no replacement for authenticity, though. I don’t craft messages to be funny for funny…ness sake. My clients are passionate about their products and services, so I help them tell their story in a way that shows the true impact of their business. Everyone loves a good story.
However, humor AND authenticity don’t get you very far without serious strategy. I educate my clients on the latest trends and tools in the marketing world to get real results. I follow the data to fashion the message, and then I use new data from each campaign to refine and innovate that message.
I’ve honed my craft working in digital marketing for businesses like Abbey Carpet Care, non-profits like Salem Alliance Church and NOE International, and even a government agency; our local transit system called Cherriots.
Are you serious about strategy when it comes to marketing? Do you know how to tell your story in a way that moves your customers? Do you want to have fun with your marketing? Give me a call at 503-991-4637 or email me at stephen@dryhumormarketing.com and I’ll help you craft some seriously fun digital marketing for your business.
HERE’S SOME OF MY WORK SO FAR:
MEMBERSHIPS
- Visual Communications Advisory Committee member at Chemeketa Community College. I serve on the team that advises Chemeketa professors about the state of visual communications in the business world.
- Industry Advisory Committee member for the Business Development and Leadership program at the Career Technical Education Center in Salem, Oregon.
- Latino Business Alliance member
- Salem Chamber of Commerce member
THOUGHT LEADERSHIP AND PRESENTATIONS
- Featured guest on the Wantrepreneur to Entrepreneur podcast with host Brian Lofrumento.
- Guest speaker at Café y Pan Dulce, Latino Business Alliance‘s networking event. I presented in both Salem and Woodburn.
- Presenter at Latino Business Alliance‘s annual conference, Expo Negocio. I spoke on digital marketing tools for business in both English and Spanish.
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