The best websites look great and make it easy to find the information you’re looking for. (Hopefully, that’s what you’re experiencing here at DryHumorMarketing.com!) A lot of web designers substitute flash for usability, and their clients’ website users get frustrated when they can’t get what they came for. Worse yet, many companies have a “set it and forget it” mindset, not understanding that websites truly are living documents and need regular upkeep and maintenance so that information is always relevant.
Dry Humor Marketing has nearly a decade of experience building and maintaining websites that work: a clean visual design matched with a simple, intuitive structure and navigation tools. Here’s what we can do for your business or organization:
STRATEGY BASED IN ANALYTICS
Let’s start by seeing how your customers use your site. If you have analytics set up, we’ll dial down into the details of how users find your site, (meaning, how it’s optimized for search engines – that’s SEO), and which pages they visit the most.
If you don’t have analytics set up, we can help! We can also survey customers and set up focus groups to optimize the next draft of your website.
If you don’t yet have a site, we’ll help you create a strategy to best meet your customers’ needs from the very beginning. Then we’ll set up analytics to measure what we’re accomplishing.
- The systematic computational analysis of data or statistics.
AKA – numbers that tell you how customers use your website and how to make it easier for them to use, (and buy more stuff from you!)
If your customer can’t find what they need, they won’t hesitate to switch to your competitor. The structure of your site and providing multiple pathways to information are key to an easy-to-use design.
Dry Humor Marketing owner Stephen Custer designed the latest version of Cherriots.org. Transit users have a wide range of abilities with technology, so he designed the site with that in mind. Time after time, he heard from the riders that they could find what they needed on the website and the information was always accurate.
UPDATES AND MAINTENANCE
The world is always changing, and so is your business or organization. That’s why your website will require constant attention and maintenance. If your customers find bad information on your site or an expired security certificate, why would they trust your business to provide quality products and services?
Dry Humor Marketing will take care of regular content updates and security patches, making sure your website is always fresh, relevant, safe, and accurate.
WANT TO SEE SOME OF OUR WORK? VIEW OUR WEB DESIGN PORTFOLIO:
READY FOR YOUR UPDATE?
Let’s talk about how your site can be beautiful, intuitive, easy to use, relevant, and a major driver of sales for your business.